We target independent travelers, gap-year students, career breakers, adventurous travelers, frequent flyers, and most obviously – passionate travelers.

Readers of Art of Adventuring are from all over the world however 75% of the audience is reading from North America. Art of Adventuring has a strong readership in Europe, Australia, and New Zealand as well. 71% of our readers are between 18-34. Although we targets all genders, our readers are 58% female / 42% male.

Our readers are always seeking off the beaten track destinations as well as a different approach to even well known destinations. I understand that you can only profit if you make more than you spend and thus we offer a very affordable way to promote your destination, service, or product.

Since August 2013, Art of Backpacking has been rebranded to Art of Adventuring.

Founded in December, 2008.


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I just want to thank you for your blog. It’s amazing. You seem like a really good person and I’m sure you have so many experiences that money could not pay for. Your site inspires me. I thank you! – Mollie

I’m fascinated and encouraged by what you write. - Matthew

I would just like to say that I’m a HUGE FAN (yes, in capitals!) of Art of Backpacking! It’s an incredible, helpful, relevant blog and I get a kind of adrenaline when reading about backpacking… an itch to travel. - Alina

Part of the Navigate Media Group

Navigate Media Group brings brands to life by reaching the hearts and minds of consumers through personal storytelling.

Social media is no longer just an option. Brands that continue to devote their resources solely to traditional media will be left behind. It is an excellent complement to a traditional media plan, connecting with consumers on a personal level.

We are a group of professional travel bloggers – writers, photographers, video producers, marketers and digital media experts – redesigning travel blogging by creating a powerful media platform to engage and inspire consumers to act.