After nearly four years of the same logo, I finally changed the logo and I’m so glad I did.
I choose this logo because I wanted something simple, memorable, and scalable. I wanted to do away with the large big header and be able to use our logo on many different platforms. I noticed in my research that most of the biggest companies and successful websites in the world have simple symbols to represent who they are and what they do. In our case, the three mountains represent the experience and adventure backpackers seek out in their travels.
Changes on the overall website were also made to reflect the colors of the logo.
Changing logos is like changing my first name. Much like you, I got attached to the previous logo but it was time for a fresh new look. I must admit, it’s still going to take time getting use to it and I know it must be the same for you. It’s never easy for any business to change their look completely and rebrand a whole new logo. I know I did the right thing though.
Thank you to everyone that has provided their feedback and a huge thank you to 99designs and their designers for the wonderful logo!
In partnership with 99designs